Job description
We are currently partnering up with a global FMCG company for a brand manager, help shape and elevate our brand presence across Hong Kong and South China. In this role, you will:
about this job.
Analyze market trends, competitor activity, and consumer insights in collaboration with Japan HQ.
Support distribution strategies and e-commerce channel design alongside the Sales team.
Manage HK and China digital agencies to bring campaign master plans to life across key platforms (including XHS).
Co-create product concepts, packaging, and pricing strategies with Japan and global production partners.
Drive local marketing activations and lead special ad-hoc projects.
about you.
A Marketing/Business degree holder with 1-2 years of brand marketing experience (FMCG preferred).
Strong understanding of Mainland Chinese social ecosystems, particularly Xiaohongshu (XHS).
An outgoing, enthusiastic professional with sharp business acumen and adaptability under pressure.
Clear communicator with strong project execution and presentation capabilities.
Fluent in English and Chinese (written and spoken), proficient in MS Office and Chinese input methods.
Personal data collected will be used strictly for recruitment purposes only. Interested parties can apply directly or reach out to Anthony Cheung at for more information.