At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it's work worth doing. If you're driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
Job Summary**
The Brand Manager at Eli Lilly and Company (Taiwan) will be responsible for developing, implementing, and monitoring strategic marketing plans for assigned pharmaceutical brands to maximize market share, sales, and profitability. This role involves comprehensive brand management activities, from market analysis to campaign execution and performance evaluation.
Job Responsibilities**
- Manage brand positioning, messaging, and differentiation to target healthcare professionals and patients effectively.
- Lead the development and implementation of promotional materials, campaigns, and programs across various channels (e.g., digital, print, events) in compliance with industry regulations.
- Collaborate cross-functionally with sales, medical affairs, regulatory affairs, market access, and global marketing teams to ensure integrated brand efforts.
- Monitor brand performance, analyze sales data, market share, and key performance indicators (KPIs), and make data-driven recommendations for adjustments.
- Manage brand budgets effectively, ensuring optimal allocation of resources and return on investment.
- Prepare and deliver compelling presentations on brand strategies, performance, and forecasts to internal stakeholders.
- Stay updated on industry trends, competitor activities, and regulatory changes relevant to assigned brands and therapeutic areas.
- Cultivate strong relationships with key opinion leaders (KOLs) and external partners.
Job Qualifications**
- Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related scientific field. MBA is a plus.
- Minimum of 5 years of experience in brand management or product management within the pharmaceutical industry, preferably in Taiwan.
- Proven track record of successfully launching new products or driving significant growth for established brands.
- Strong understanding of the pharmaceutical market dynamics, regulatory environment, and healthcare system in Taiwan.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated ability to develop and execute effective marketing campaigns.
- Exceptional communication, presentation, and interpersonal skills, with fluency in both English and Mandarin Chinese.
- Ability to work independently and collaboratively in a fast-paced, matrixed organization.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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