Brand Manager

Conscious Food makes everyday groceries with real, recognizable, chemical-free ingredients—from staples like oils, grains and sweeteners to value-added foods like millet noodles, snacks and spreads. We focus on minimal processing, convenience and products that behave like real food in your kitchen. We are an omni-channel brand across General Trade, Modern Retail, Quick Commerce and D2C.

We're looking for a Brand Manager to own and strengthen the Conscious Food brand across every consumer touchpoint. The role combines brand strategy, content, communication, campaigns and execution.

You will:

• Develop and execute brand strategy, positioning and communication across channels.
• Own content and communications, including social media, website and other consumer touchpoints.
• Plan and execute in-house shoots, content calendars, campaigns and brand activations.
• Ensure our brand values and visual identity consistently translate across design, packaging, social media, website, retail and digital platforms.
• Work closely with marketing, sales, product and other teams to bring brand initiatives to life.
• Manage external agencies, freelancers and partners where required.
• Track consumer insights, market trends and brand performance to inform decisions.
• Manage budgets, timelines and reporting for key brand initiatives.

• 3–6 years of experience in brand management, content, marketing or communications, preferably in FMCG/food/consumer brands.
• Strong understanding of brand strategy, positioning, storytelling and visual communication.
• Excellent content and copy instincts, with an eye for design and detail.
• Experience managing social media, campaigns, shoots and external agencies.
• Ability to translate a brand's values into consistent communication across multiple platforms.
• Strong project management and cross-functional collaboration skills.
• Comfortable working in a fast-paced, hands-on environment and managing multiple projects end-to-end.
• Mumbai-based and comfortable working on-site.