Brand Manager, Coffee

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. We are the world's largest Food and Beverage Company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Are you ready to unleash your marketing talent and make a real impact We have an exciting opportunity for a dynamic Brand Manager, Starbucks to join our Coffee team. As a key contributor to our business success, you will lead a high-performing brand marketing team and drive the development and execution of winning brand strategies for one of the world's most iconic coffee brands.

In this role, you will be responsible for accelerating business growth, strengthening brand equity, and delivering impactful consumer experiences through innovative marketing initiatives. If you are passionate about brand building, thrive in a fast-paced environment, and are looking for your next career challenge, we'd love to hear from you. Join Nestlé and help shape the future of coffee.

Role & Responsibilities:

Brand Strategy & Planning

• Develop and execute brand strategies to drive growth, market share, and brand equity.
• Lead Integrated Commercial Planning (ICP) for Nescafé brand and ensure alignment across functions.

Brand Communication & Activation

• Execute integrated marketing campaigns across digital, media, and KOL channels.
• Partner with agencies to build brand awareness and consumer engagement.

Promotional Activities

• Drive effective promotional programs to increase sales and support business objectives.
• Monitor performance and contribute to demand forecasting.

Market Intelligence & Insights

• Analyze consumer, shopper, competitor, and market data to identify opportunities.
• Deliver actionable insights to support strategic decision-making.

Budget & Operations Management

• Manage PFME investments and ensure efficient budget utilization.
• Maintain strong operational control and compliance.

Innovation & Cross-Functional Collaboration

• Work closely with cross-functional teams to deliver innovation and renovation initiatives.
• Ensure successful product launches and achievement of business targets.

What will make you successful:

1. Bachelor's degree in Marketing, Business Administration, or a related discipline.
2. 8+ years of experience in Brand Management, Marketing, Trade Marketing, or Sales, preferably within multinational corporations and the FMCG industry.
3. Experience working within a matrix organization and collaborating across multiple functions and stakeholders.
4. Proven success in driving brand growth through consumer-centric strategies, market insights, and sound commercial acumen.
5. A strategic thinker with a results-oriented mindset and the ability to translate vision into execution.
6. Strong analytical, communication, influencing, and presentation skills.
7. Excellent verbal and written communication skills in English and Chinese.
8. Candidate with less experience will be considered as Assistant Brand Manager.