Brand Ambassador (2-yr contractor)_Jameson

We welcome applications from individuals with disabilities and are committed to providing an inclusive and supportive work environment. 我們歡迎身心障礙人士應徵,並致力於提供一個包容且支持的工作環境。

Pernod Ricard Taiwan is the premium spirits and wine company in Taiwan. The company's leading spirits and wines include such prestigious brands as Royal Salute® Blended Scotch Whisky, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin; such exquisite champagnes as Perrier-Jouët® Champagne and G.H. Mumm™ Champagne. Working for Pernod Ricard means working for the leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

To increase share of mind, drive advocacy & become the voice of the brand. Brand Ambassadors must embody the brand in demeanor, personality, and appearance. This candidate also needs to always maintain a positive image of the brand. To seed the brand in off premises, on-premises by providing relevant brand education, mentoring & stakeholder relationship management. Meanwhile, this candidate also needs to be responsible for crafting and executing the brand strategies and campaigns for the organization.

Job Responsibility

【Brand Education & Mentoring】

• Understanding the brand's vision, mission, goals, products, and services to represent the brand's voice and personality at various events. Meanwhile, sharing ideas with supervisors about new ways to promote the brand.

• Inspire and educate in-market sales team on the brand to generate interest, motivation, and a strong understanding of qualities/characteristic/heritage.

• Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity, reinforce consumer loyalty and drive trial.

• Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness, trial & conversion.

• Monitoring feedback from customers and escalating complaints to the company's marketing department

【Brand Activation & Project management】

• Support brand team's projects, from planning to execution, such as trial events, NPD launch kits and consumer engagement activations etc.

• Support implementation, tracking and evaluation of planned promotional activity in the trade.

• Provide market intelligence - research, analyze and provide report on key competitor activities and market dynamics to local brand team and brand company.

【Trade Activation】

• Build relationships with the outlet (off trade & on trade) including customer and trade promotions, bar staff education and brand visibility.

• Convert target consumers and influencers through tasting and brand education.

• Maintain on-going relationship with key flagship outlets & bars.

【Social Media Acceleration】

• Develop and manage the brand ambassador social media account (Facebook page/Instagram) to engage with consumers, bar tenders and key contacts.

• Update with key events, brand activities, mentoring sessions and relationship management of key contacts.