Brand Ambassador (2-year contractor)

We welcome applications from individuals with disabilities and are committed to providing an inclusive and supportive work environment.

Pernod Ricard Taiwan is the premium spirits and wine company in Taiwan. The company&aposs leading spirits and wines include such prestigious brands as Royal Salute Blended Scotch Whisky, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin; such exquisite champagnes as Perrier-Jout Champagne and G.H. Mumm Champagne.

Working for Pernod Ricard means working for the leader in the global wines and spirits industry and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues. Mission Statement: To increase share of mind, drive advocacy & become the voice of the brand. To seed the brand in off premises, on-premises by providing relevant brand education, mentoring & stakeholder relationship management.

*Minimum 2-year contract, with potential for permanent placement based on performance and business needs*

Job Description

Brand Education & Mentoring

Inspire and educate in-market sales team on the brand to generate interest, motivation and a strong understanding of qualities/characteristic/heritage. Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity, reinforce consumer loyalty and drive trial.

Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness, trial & conversion.

Trade Activation

Working with the local sales and marketing teams, identify and target liquor stores, hotel bars and restaurants for further development.

Build relationships with the outlet (off trade & on trade) including customer and trade promotions, bar staff education and brand visibility.

Convert target consumers and influencers through tasting and brand education

Maintain on-going relationship with key flagship outlets & hotel bars.

Represent the brand at key events.

Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight

Have a strong sense of luxury and knowledge of how luxury brands are activated.

Support implementation, tracking and evaluation of planned promotional activity in the trade. Plan & execute new brand initiatives, either international best practice or locally-developed.

Provide market intelligence - research, analyze and provide report on key competitor activities and market dynamics to local brand team and brand company.

Be the face of the brand, promote brand initiatives / activities to relevant media/press contacts.

Monthly Reporting

Deliver monthly report which includes environment analysis, market trends, brand performance and specific ambassador activities for circulation to PR Marketing and brand company.

Social Networking

Develop and manage local ambassador social media account (Facebook page/Instagram) to engage with consumers, bar tenders and key contacts.

Update with key events, brand activities, mentoring sessions and relationship management of key contacts. We welcome applications from individuals with disabilities and are committed to providing an inclusive and supportive work environment.