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Group M Media India Private Limited

Biddable Search, Executive

Early Applicant
  • Posted 29 days ago
  • Be among the first 10 applicants
1-3 Years

Advertising/PR/Events

Job Description

Description

AboutWPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people.It'swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
  • BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
  • Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
  • LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
Reporting of the role
This role reports to the Head of Biddable Search
3 best things about the job:
  1. Get to work in a truly integrated team handling 360 aspects for a brand
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be exposed to Programmatic
Measures of success -
In three months:
  • Understood the complete biddable media scenario on client's business, e.g. Search, Facebook, etc.
  • Handled day to day tasks / requirement effectively
In six months:
  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms
In 12 months:
  • Exceed client expectations in terms of biddable media implementation
  • Create a road-map for the next year.
Responsibilities of the role:
  • Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
  • Relevant experience of 1-2 years in search marketing roles
  • Expertise in Google analytics
  • Through understanding of Google AdWords
  • Understanding of Bid Management Tools
  • Number Crunching
  • Understanding of Programmatic
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe'rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

More Info

Industry:Advertising/PR/Events

Function:Media

Job Type:Permanent Job

Date Posted: 04/09/2025

Job ID: 125461067

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About Company

GroupM is the world&#8217&#x3B;s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM&#8217&#x3B;s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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Last Updated: 28-09-2025 08:02:34 PM
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