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Job Description:
The AVP, Head of Business Development Strategy and Enablement focuses on strengthening business development strategy, incentive governance, and performance management across the Business Development function to support sustainable business growth. The role is also responsible for enhancing sales effectiveness through disciplined planning, performance monitoring, and cross-functional coordination, while ensuring that key initiatives are well aligned with business priorities and executed effectively across relevant stakeholders.
Responsibilities:
Sales Incentive Strategy & Execution
Lead the design and end-to-end execution of sales incentive programs in collaboration with W&P to drive inflow across channels, ensuring strategic alignment and clear communication to internal stakeholders, intermediaries, and management.
Drive promotion planning and rollout of new initiatives, ensuring strong alignment and engagement with intermediaries and BD teams.
Perrformance Monitoring & Governance
Oversee the tracking and evaluation of incentive program effectiveness, providing timely insights and recommendations to management and frontline BD teams.
Ensure accuracy, governance, and timely delivery of incentive calculations and payouts.
Sales Analytics & Strategic Insight
Lead the delivery of high-quality, data-driven sales reporting (e.g., SIP, production tracking, ad hoc reports).
Generate actionable insights from production data to support short- and long-term business development strategies.
Stakeholder & Communication Management
Act as a key liaison across W&P BD, internal stakeholders, and intermediaries to ensure seamless coordination, alignment, and effective communication.
Project Management & Initiative Delivery
Drive and support key business development projects and initiatives, ensuring timely execution and alignment with business priorities.
Ad Hoc Assignments & Continuous Improvement
Manage ad hoc projects and initiatives with agility, while identifying opportunities to enhance processes, reporting, and operational efficiency.
We offer 5-day work, attractive salary, MPF, group life and group medical insurance and excellent career development opportunities to the right candidate.
We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).
Job Category:
Channel ManagementPosting End Date:
30/07/2026Sun Life Financial Inc. is a Canadian financial services company. It is primarily known as a life insurance company. Sun Life has a presence in investment management with over CAD$1.3 trillion in assets under management operating in a number of countries.
Job ID: 150008447
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