Audi Product and Price (Assistant Manager/ Manager)

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About the Role

- Ensure competitive Audi Taiwan model offer

- Plan and implement market-specific product packages

- Provide Audi customers and dealers with relevant product/price information

What You'll Be Doing

1. Product Strategy

- Develop local product strategy (fit with target audience and market demand) for the assigned products

- Make sure product strategy is in line with marketing and sales strategy

- Decide on product specification for selected Audi models in Taiwan

- Develop product launch strategy with all related parties

2. Lifecycle Management

- Negotiate product specification and pricing with Audi AG for new product and PI models

- Plan and execute MY change and inflation

- Develop and implement product package and lifecycle measures

3. Operational Tasks

- Develop and provides sales material (e.g., price list, option list) to dealers

- Initiate the update of Audi Taiwan website and ACCx with product-related information

- Define and track homologation variants

- Indent option homologation TA car tracking

- Quarterly Heavy Items Mix planning (EPL)

- Price setup and maintenance in NADIN

- Provide product-related communication to dealers

- Automotive market and competitive analysis through media screening and market contacts

- Initiate market research requirement