Lemonfridge Group | Singapore
Lemonfridge Group is looking for an Associate Creative Director to join our creative leadership team and help shape the creative direction of our growing portfolio of design, interiors, lifestyle and home brands.
Working closely with the Creative Director and Group Marketing team, you will help translate business and marketing objectives into strong creative ideas, campaigns, content and brand experiences across the Group.
Key Responsibilities
1. Creative Direction & Brand Leadership
- Support the Creative Director in shaping the overall creative vision across Lemonfridge Group and its portfolio of brands.
- Develop creative directions that reflect each brand's unique identity, positioning and audience.
- Maintain a high standard of creative quality and consistency across all brand touchpoints.
- Identify opportunities to make our brands more distinctive, relevant and culturally engaging.
2. Concept & Campaign Development
- Lead the development of creative concepts and campaigns from brief through to execution.
- Translate marketing objectives into compelling ideas, narratives and visual directions.
- Develop campaigns, content series, social-first concepts, launches and brand experiences.
- Present and articulate creative concepts clearly to internal stakeholders and partners.
3. Content & Art Direction
- Provide creative direction across social media, photography, video, digital and editorial content.
- Lead art direction for key campaigns, shoots and brand projects.
- Work closely with designers, content creators, photographers, videographers and external partners.
- Push content beyond traditional portfolio-led communication towards stronger storytelling and brand personality.
4. Creative Quality & Production
- Oversee creative work from initial concept through to final delivery.
- Review and provide constructive feedback across design, photography, video, motion and other creative output.
- Ensure work meets the required creative, technical and brand standards.
- Balance creative ambition with timelines, budgets and production requirements.
5. Team Leadership & Development
- Mentor and guide designers, content creators and other members of the creative team.
- Establish a culture of collaboration, experimentation and creative excellence.
- Help develop the team's creative capabilities and raise the overall quality of output.
- Support the Creative Director in building and strengthening the Group's creative function.
6. Brand Growth & New Opportunities
- Contribute to pitches, proposals, brand launches and new business opportunities.
- Develop creative ideas for collaborations, partnerships, events and activations.
- Stay informed on emerging trends across design, interiors, lifestyle, culture and digital media.
- Proactively identify new creative opportunities that can strengthen the Group and its brands.
What We're Looking For
- 7+ years of experience in creative, branding, advertising, design, content or a related field.
- Proven experience in creative direction, art direction or leading creative projects.
- A strong portfolio demonstrating conceptual thinking, visual storytelling and high-quality execution.
- Strong understanding of branding, design, photography, video and social media.
- Excellent communication, presentation and leadership skills.
- Able to manage multiple brands and projects while maintaining a high creative standard.
- Commercially aware, culturally curious and comfortable working in a fast-paced environment.
- A natural creative leader who can think strategically, challenge ideas and turn concepts into meaningful work.
