Assistant Trade Marketing Manager

About Asia Pulp & Paper and Golden Century Paper

Asia Pulp & Paper (APP) is one of the world's largest integrated paper group with over 100,000 employees. APP products are sold in over 150 countries worldwide with manufacturing units around the world.

Golden Century Paper, a dynamic member of the Asia Pulp & Paper (APP) family, has been enriching lives through our PASEO, Virjoy and Livi tissue products in Taiwan since 2009. Our vertically integrated business model ensures unmatched competitiveness, from seedling growth to product processing. Our mission is to uplift lives with quality tissue products, making every day a bit more comfortable and enjoyable.

Key responsibilities & accountability:

1. Channel Strategy & Consumer Insights to Achieve Corporate Goals

• Plan and execute key channel and consumer activities to deliver integrated brand marketing communication strategies.
• Serve as the main liaison between the Marketing and Sales departments, ensuring sales and budget targets are successfully met.
• Collaborate with Product Managers and the marketing team to develop promotional, product communication, and Below-the-Line (BTL) plans for new product launches.
• Partner with the sales team to formulate key channel consumer activity plans, annual channel promotional plans, clearance project plans, and key account annual presentation decks.

2. Enhancing Commercial Team Efficiency

• Support the sales team in executing promotional activities, optimizing sales performance, and aligning with budget targets.
• Conduct ROI and effectiveness analysis for channel marketing activities, providing actionable recommendations and evaluations.
• Explore and identify business growth opportunities, collaborating with the commercial team to develop strategic solutions.
• Lead the consolidation of market and competitor intelligence, providing critical data insights to optimize company business strategies and resource allocation.

3. Pricing Policy & Compliance

• Assist in executing marketing department pricing policies and implement channel price audits to ensure compliance with strategic guidelines.

4. Demand Forecasting & Reporting

• Consolidate and manage Demand Forecasting (Demand FCST) related reports and dashboards.

Qualifications and Skills:

1. Education:

• Bachelor's degree or above in Marketing, Business Administration, or a related field

2. Experience:

• 5+ years of experience in FMCG Trade Marketing / Channel Marketing or related fields.
• Technical Skills: Proficient in MS Office, with a strong emphasis on advanced Excel data analysis skills. Familiarity with Power BI and Copilot is a plus.
• Category Management: Proven experience in category management and product portfolio planning.
• Collaboration & Strategy: Demonstrated ability to formulate strategies and collaborate effectively across cross-functional teams.
• Core Competencies: Strong communication, organizational, and leadership/decision-making skills, with a business-driven mindset and a passion for taking on challenges.
• Channel Knowledge: Deep understanding of different channel operations, including modern trade (MT) and traditional/distributor channels, is preferred.
• Sales Background: Prior experience or background in Sales/Account Management is a strong plus.

3. Language: Excellent verbal and written English communication skills.