This job is with VF Corporation, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Responsible for developing, implement, and maintain our brand&aposs visual standards across all retail channels. This role is pivotal in ensuring a consistent and compelling brand image that drives customer engagement and sales.
Key Result Areas
- Develop the RBE calendar in alignment with marketing and sales goals.
- Create or localize the VM guidelines and manuals for HK, TW and APD region, based on the overall APAC VM guidelines.
- Be responsible for execution of seasonal and/ or monthly POP launches, floor sets, windows at all retail locations.
- Prepare reports of routine store inspections and execution of follow-ups actions.
- Manage the VM budget, ensuring effective allocation of resources, cost control, and ROI on all visual initiatives.
- Partner with the Channel team and cross-function team as the VM expert for all field marketing activities, including roadshows, activations, and seasonal promotion like Taiwan anniversary promotions.
- Drive store image enhancement projects to elevate the overall customer experience.
- Gather insights from the field to continuously iterate and improve on visual strategies.
Competency Requirements
Behavioral Competencies -
(Please identify 6 essential & 4 desirable competencies from the DDI Competency Dictionary)
- Planning & Organizing
- Customer Focus
- Communication
- Driving for results
Essential
- Continuous Improvement
- Info Monitoring
- Planning & Organizing
- Customer Focus
- Building Partnerships
- Communication
Desirable -
- Adaptability
- Innovation
- Driving for results
- Continuous Learning
R-20250904-0045
