The role works closely with the Senior Assistant Director (Brand Communications) to lead and operationalise high-impact brand and digital initiatives at the School level. The role translates school-level strategies into integrated brand and digital communications programmes that strengthen the Client's visibility, positioning, and digital performance. In addition to execution, the role provides strategic input into brand application, digital optimisation, and performance-led communications planning, ensuring alignment with institutional priorities and measurable outcomes.
JOB SCOPE
Branding
- Support the positioning direction of the Client, working across internal teams and external vendors to ensure all activations align with the Client's brand.
- Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.
- Provide strategic input into the positioning and amplification of the Client across platforms, ensuring consistent application across communications, campaigns, and activations.
- Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.
- Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.
- Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.
- Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.
Website and Digital Assets
- Act as the brand guardian of the Client's website, ensuring accurate and up-to-date content that is SEO-friendly
- Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.
- Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.
- Develop monthly reports that track the various communications activations, including recommendations for improvement
- Oversee key digital assets, including website, intranet, and social media, ensuring alignment with Client's value proposition and brand standards
- Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.
- Support budget planning and monitoring for brand and digital initiatives.
REQUIREMENTS
- Bachelor's degree in Marketing, Communications, or a related discipline
- Minimum 5-6 years of relevant experience in marketing, communications, or brand management
- Strong knowledge of digital communications tools, platforms, and analytics
- Excellent written and verbal communication skills with strong stakeholder management capability
- Strong analytical skills with a data-driven mindset
- Results-oriented, able to manage complexity and deliver under tight timelines
- A collaborative team player who works effectively across functions
- Keeps abreast of emerging trends and best practices in digital marketing and communications
If you are keen to know more about this role, please email Mary at [Confidential Information] and send your resume in MS Word format. Note that only shortlisted candidates will be contacted.
