Key Job Purposes
Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.
Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.
Commercial Strategy and Support
- Product management for multiple Sysmex Business Units and/or 3rd Party Products across different laboratory disciplines
- Coordinate integrity of product Master Data Governance and Material Master for assigned areas
- Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators
- Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training
- Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers
- Manage regional product updates with Change Notifications to internal customers
- Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems
- Support lifecycle management, FCA/ FSCA, recalls and discontinuations
Marketing
- Lead or support creation of regional value marketing messages across product portfolio and assay performance data
- Support Exhibitions, FGMs and UGM with content and physical presence
- Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction
- Support reference site development for products under BU
- Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s
Competition
- Derive insights into competitor portfolio and products from all available sources, including surveys
- Coordinate comprehensive Competitor Guides through understanding product values
- Develop Win/Loss countermeasures concerning product management issues
Regional Training
- Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas
- Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams
- Deliver physical workshops and roleplays to train product value and positioning against competitors
- Development of Workflow value propositions across the portfolio
Additional Projects
- Participate in Special Projects as assigned
- Represent Regional Product Management in global assignments where necessary
Job Requirements
- Bachelor of Science Degree or equivalent
- Minimum 3 years working experience in the clinical laboratory
- Minimum 4 years marketing experience within the IVD industry
- Strong understanding of some clinical diagnostics pathways
- Strong communication, planning, and execution skills
- Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
- Strong presentation skills for physical training
- Strong analytical skills
- High travel required
