| Major Duties: |
| (a) | To support the development of digital marketing initiatives for VTC programmes and assist in the setup and management of digital corporate communication platforms |
| (b) | To implement seamless cross-platform digital marketing campaigns across social media, mobile marketing, online advertising, and website projects to drive measurable results |
| (c) | To assist in developing content strategies and manage daily updates across all digital channels |
| (d) | To manage and optimise digital CRM and database systems to support targeted outreach |
| (e) | To track, analyse and report on campaign performance, turning metrics into actionable insights for continuous optimisation and |
| (f) | To partner closely with internal teams and external agencies to ensure all digital initiatives align with VTC's strategic objectives. |
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| Requirements: |
| (a) | A recognised degree or equivalent |
| (b) | At least 2 years of digital marketing experience covering social media, mobile marketing, online advertising, website development, digital CRM and database management |
| (c) | A strong understanding of the latest trends in social media, mobile marketing, digital / web analytics, and website optimisation |
| (d) | A good track record of creating innovative campaigns that engage young audiences experience in education marketing or youth culture is an advantage |
| (e) | Good proficiency in both written and spoken English and Chinese, and preferably including Putonghua |
| (f) | A collaborative team player with good interpersonal, communication, and project management skills |
| (g) | Knowledge or experience in using AI and data analytics tools to support job responsibilities is an advantage and |
| (h) | Able to thrive under pressure, manage multiple deadlines, and deliver quality work in a fast-paced environment. |
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| Notes: |
| (1) | The post is at the rank of Officer. Suitable candidate(s) with more experience may be considered for appointment as Assistant Manager. |
| (2) | Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
| (3) | Shortlisted applicants will be required to sit for a written test. |
| (4) | The appointee(s) may be required to perform duties outside normal office hours and at different work locations on a need basis. |
