Job Description

Responsibilities

Lead the creative concept development and visual direction for each project, from the initial brief and ideation stage through to final execution.
Proactively develop and propose creative concepts, visual ideas, and key visuals for brand campaigns, product launches, new store openings, promotions, seasonal initiatives, and other marketing projects.
Translate marketing objectives and brand strategies into compelling creative concepts and visual storytelling across different customer touchpoints.
Lead the overall visual direction and design execution across brand, digital, social media, in-store, and print channels.
Oversee the development of marketing materials, including campaign key visuals, posters, menus, POSM, digital banners, social media content, packaging, and other brand assets.
Lead and guide junior designers, providing clear creative direction, hands-on feedback, and quality control throughout each project.
Work closely with Marketing, Operations, Product, and other cross-functional teams from the early stages of each project to develop ideas and deliver creative solutions that meet business objectives.
Present creative concepts and design proposals to internal stakeholders, clearly communicating the rationale and direction behind the work.
Ensure brand consistency while continuously bringing fresh ideas and evolving the brand's visual expression.
Review and approve artwork to ensure accuracy, quality, and production readiness before final release.
Manage multiple projects and creative priorities, ensuring all deliverables are completed within agreed timelines.
Coordinate with printers, production vendors, agencies, and external partners when required.
Stay updated on design, digital, social media, F&B, and consumer trends and proactively apply relevant insights to creative development.

Requirements

Bachelor's Degree or above in Design or a related discipline.
Minimum 5-7 years of relevant design experience, within F&B, FMCG, or consumer brands.
Prior experience working with FMCG brands is highly preferred.
Proven experience in developing creative concepts and visual directions from the initial ideation stage, not only executing established designs.
Experience leading, managing, or mentoring designers.
Strong portfolio demonstrating concept development, branding, integrated campaigns, and commercial design work.
Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
Strong understanding of digital, social, print, and production requirements.
Strong creative judgment, visual storytelling skills, and excellent attention to detail.
Ability to manage multiple projects and priorities in a fast-paced environment.
Strong communication and presentation skills, with the ability to clearly present and explain creative concepts to stakeholders.
Experience working across multiple brands or regional markets would be an advantage.