Assistant Director/Senior Manager, Regional Sales & Marketing (OTA)

Job description:

Job Summary

We are seeking a driven and relationship focused Assistant Director / Senior Manager to join our team at The Laurus, Resorts World Sentosa.  You'll play a key role in driving the property's overall sales function. This includes planning and organizing sales and marketing initiatives.As the leader of the property's sales efforts, the Assistant Director / Senior Manager will be responsible for executing the sales strategy and meeting revenue targets. The role involves managing all day-to-day sales activities with a strong focus on building long-term, value-driven customer relationships that support sales goals.The ideal candidate should have a strong background in luxury hospitality sales, a passion for excellence, and the ability to inspire high performance within the sales team. Key Responsibilities Strategy Development

• Contribute to the development of Strategic Business and Operating Plans, including the annual Sales and Marketing Plan
• Provide timely insights on market trends to support proactive decision-making that enhances revenue, brand awareness, and profitability
• Support new product and service development through market research to exceed guest expectations
• Analyze competitor activities to identify opportunities and maintain a competitive edge
• Collaborate with Resort Marketing to design and implement promotions, strategies, and special events
• Develop measurable 12-month action plans to achieve budget targets
• Assist in preparing and executing the department's annual business plan

Revenue Management

• Partner with Revenue Management team to maximize total revenue across all market segments
• Develop and implement promotional schedules focused on achieving room nights and revenue targets

Sales Management

• Represent the hotel at trade shows, conventions, and promotional events locally and internationally
• Collaborate with Marriott Global Sales Offices and RWS Sales teams to build relationships with key partners and drive revenue

Required Qualifications

• Bachelor's degree in hospitality management, or a related field
• Minimum 5 years of proven experience in Sales and Marketing management in hospitality industry
• Prior exposure to luxury hotel brands
• Knowledge and understanding of the luxury hotels and related segments
• In-depth knowledge of hotels operations and service standards, preferably within Luxury Hotels and Resorts

Required Skills

• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Strong financial acumen and experience in forecasting and budget management
• Exceptional ability to establish and foster long-term relationships with key stakeholders
• Ability to work effectively in a fast-paced, dynamic environment
• Ability to work autonomously, and within a team environment
• Strategic thinking and problem-solving skills