Position Summary
This role is responsible for supporting the management of the Häagen-Dazs brand in Taiwan by translating global brand strategy into strong local execution and driving long-term brand growth and profitability. The incumbent will lead and coordinate integrated marketing initiatives across multiple touchpoints, manage social media and always-on communication, generate actionable market and consumer insights, and ensure excellence in product launch execution and day-to-day brand operations through close cross-functional and agency collaboration.
Main Responsibilities
Integrated Marketing Communications (IMC) Campaign Leadership:
- Develop, plan, and execute comprehensive 360° IMC campaigns across various touchpoints including digital, social media, traditional media, and in-store activations.
- Develop and implement local brand plans aligned with global strategy, global brand guidelines, and local business objectives.
- Manage the entire campaign lifecycle, including timelines and budgets, from strategic conceptualization, agency briefing, execution oversight, to post-campaign analysis and reporting.
- Work closely with external creative, PR, and media agencies to deliver engaging and high-quality campaigns.
Brand Social Media Management & Always-on Communication
- Oversee and grow the brand's presence and engagement on official social media platforms (Facebook, Instagram).
- Develop and implement content strategies, community management guidelines, and engagement initiatives to foster a strong online brand community.
- Monitor social media trends, competitor activities, and consumer feedback to optimize content and engagement strategies.
- Collaborate with external social agencies and internal teams to develop engaging, on-brand content every month.
Market & Data Analysis For Strategic Insights
- Utilize Nielsen, Kantar, and internal data to monitor category trends, consumer insights, competitive landscape, and brand performance
- Support monthly Nielsen market reviews with clear and structured analysis
- Translate complex data into actionable insights to optimize marketing strategies and execution
Product Launch & Operational Excellence
- Lead and manage the operational processes for new product launches, ensuring seamless cross-functional coordination with R&D, Sales, Supply Chain, and Trade Marketing teams.
- Provide essential administrative and operational support, including but not limited to, processing purchase orders, managing vendor invoices, coordinating logistics for marketing materials, and maintaining accurate project documentation.
- Work closely with global brand teams to ensure alignment and compliance with brand guidelines.
Minimum Qualifications
- English speaking skills is a must.
- Excellent project management, communication, and interpersonal skills, with a proven ability to manage multiple projects simultaneously.
- Proven ability to adapt global strategies into effective local executions
- Comfortable working within structured brand guidelines while bringing in local creativity and insights
- Hands-on experience managing brand social media platforms (Facebook, Instagram)
- Familiarity with Nielsen and Kantar data, with strong analytical skills to derive actionable insights
- Strong communication and stakeholder management skills, especially in a matrix organization
- Ability to thrive in a fast-paced, dynamic, and multicultural environment
- Fluent in English
Preferred Qualifications
- Personal fit with the Company's culture: passionate, quality and results-oriented, high level of integrity, supportive, open, flexible and focused.
- Analytical, questioning and challenging approach.
- Strong critical thinking and strategic reasoning skills.
- Proactive approach to work load management
- Excellent communication and influencing skills - able to communicate (verbal and written) ideas with learning concisely.
- Able to think intuitively about consumer needs and beliefs and be able to demonstrate examples of real consumer insights.
- Able to think laterally around problems to create solutions.
- Able to plan effectively, to handle complex project implementation and time management.
- Strong views but with an openness to listen to others and to challenge stance to provide the best solutions.
- Commercially minded and Consumer focused
- Innovative
- Self starter
- Team orientated
