APAC Product Marketing Manager,

Job Scope:

In-depth Market and Customer Research (Inbound)

• Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance pain points.
• Be the voice of the market and customers — synthesize insights for product improvements and GTM decisions.
• Influence and partner closely with product teams to realize product improvements that drive product market fit.                                                                                                                     

Positioning & Regional GTM Strategy (Outbound)

• Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA. Set clear product adoption targets and success metrics; align cross-functionally on the plan.
• Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)                                                                                                                        

Product & Ops Excellence

• Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
• Support BAUs operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, and communicating with the global team and Japan sales team. 

Requirements:

• 3-5 years of experience in product operations, experience with SMB advertising
• Strong research and data analysis skills.
• Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.
• Excellent communication, presentation, and analytical skills.
• Business language proficiency (written and spoken) in Japanese (Min JLPT N2 or equivalent) as this role needs to communicate with the global team and local JP sales team. Interested candidates must substantiate language proficiency with relevant certifications.