Company Overview
Our client is a fast-growing AI technology company building enterprise-grade AI solutions for organisation. The business is expanding across APAC and is looking to strengthen its regional presence through brand-building, strategic communications, ecosystem engagement, and market development across Singapore and Southeast Asia.
Role Overvie
wThe company is looking for an experienced APAC Marketing Manager to lead regional marketing efforts and support its growth across key APAC markets. This role will be responsible for shaping the company's regional brand presence, developing localised messaging, driving market engagement, and supporting enterprise-focused go-to-market initiatives
.This is a hands-on, high-impact role suited to someone who enjoys building from the ground up, operating in a fast-paced environment, and balancing strategic planning with strong execution
.
Key Responsibiliti
- esLead regional marketing initiatives across Singapore and Southeast Asia, including communications, PR, content, events, partnerships, executive engagement, and ecosystem-building activitie
- s.Develop and execute integrated marketing campaigns that strengthen the company's brand, market visibility, and enterprise positioning across APA
- C.Support regional expansion and go-to-market activities by working closely with global and regional teams across product, business development, sales, and marketin
- g.Localise global messaging into relevant and compelling regional narratives, product positioning, and marketing materials for enterprise audience
- s.Plan and manage high-impact events, industry engagements, thought leadership initiatives, and partner-led activities to increase market presenc
- e.Work closely with internal stakeholders to align regional marketing priorities with commercial objectives and customer adoption goal
- s.Build strong relationships with ecosystem partners, industry stakeholders, media contacts, and relevant business communities across the regio
- n.Track market trends, customer needs, and competitive activity to inform regional marketing strategy and executio
n.
Requireme
- nts8+ years of experience in B2B marketing, field marketing, communications, or integrated marketing within technology-led environmen
- ts.Strong experience across PR, content, events, strategic communications, and regional marketing executi
- on.Proven exposure to Singapore and Southeast Asia markets, with an understanding of how to adapt marketing approaches across different regional audienc
- es.Experience working in enterprise technology environments, ideally within AI, SaaS, cloud, automation, software, or other high-growth technology secto
- rs.Good understanding of enterprise go-to-market motions, product marketing principles, and customer acquisition strategi
- es.Strong ability to translate global messaging into regionally relevant narratives and campaig
- ns.Comfortable working in a fast-moving, high-growth, and cross-regional environme
- nt.Able to operate with ownership, independence, and a strong bias toward executi
- on.Prof
- ileHighly self-driven, proactive, and commercially mind
- ed.Comfortable building marketing initiatives from 0 to
- 1.Strong communicator with structured thinking and strong stakeholder management skil
- ls.Able to work across cultures, functions, and time zon
- es.Hands-on, resourceful, and comfortable with ambigui
ty.
