Key Responsibilities
Strategic Leadership & Governance
- Oversee Corporate Relations, Membership, and Alumni programs and initiatives in alignment with institutional goals.
- Create and implement corporate membership, alumni, and engagement strategies, including policies and procedures.
- Manage the department's budget and lead a team of Executives and Officers to achieve agreed KPIs.
- Update governing board committees or senior steering committees on progress against corporate membership and alumni goals.
- Manage the integration of corporate relations practices into the existing operating model, addressing operational challenges as needed.
Membership & Alumni Engagement
- Conceptualise, plan, organise, and implement membership and alumni activities through collaboration with internal and external stakeholders.
- Develop and implement membership retention programmes, including communication materials, membership collaterals, and EDMs.
- Formulate membership acquisition strategies, including promotion, branding, recruitment, and engagement campaigns.
- Improve membership recruitment strategies and develop strong value propositions to enhance member and alumni engagement.
- Maintain accurate records of membership, alumni, and event participation, including administrative oversight of engagement programmes.
Student Engagement & Interest Groups
- Manage student interest groups and organise regular engagement activities to enhance student experience.
- Conduct presentations during student orientations, class visits, and engagement sessions to promote events and initiatives.
- Administer post-event surveys and use feedback to improve engagement programmes.
Corporate Relations, Career & Industry Engagement
- Plan and organise corporate events, engagement activities, sponsorships, and industry talks.
- Develop and grow career assistance services, including expanding the database of corporate partners for internships and job placements.
- Analyse membership and corporate engagement reports, measuring and evaluating the effectiveness and feasibility of related activities.
Communications & Marketing
- Lead outreach to members, alumni, students, and corporate partners through multiple communication channels.
- Create and oversee the development of effective marketing and promotional collaterals for membership, alumni, and engagement initiatives.
- Create impactful internal and external communications that inspire action and build broad-based support for corporate membership strategies.
Systems, Processes & Reporting
- Review relevant operating systems and workflows and recommend process and system improvements to enhance efficiency and effectiveness.
- Ensure accurate tracking, reporting, and analysis of engagement, membership, and corporate relations activities.
Stakeholder & External Relations
- Represent the institute at public forums, events, and industry platforms to strengthen stakeholder relationships and enhance corporate reputation.
- Build and maintain strong, trusting relationships with key external stakeholders, including corporate partners, community groups, NGOs, policy-makers, and media.
- Work collaboratively with senior leadership across the organisation to influence, align, and advance corporate membership and alumni initiatives.
Requirements
Experience in strategic planning, budget management, and team leadership.
· Strong knowledge of Singapore's education regulatory environment and compliance requirements.
· Ability to manage multiple departments and coordinate cross-functional teams effectively.
· Excellent communication, interpersonal, and stakeholder management skills.
· Proficient in data analysis and reporting to drive informed decision-making.
· Experience in planning and executing corporate events, membership programs, and marketing campaigns.
· Highly organized, detail-oriented, and able to manage competing priorities within deadlines.
· Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and relevant management information systems.
· Ability to develop and maintain positive relationships with employees, boards, officials, directors, and other stakeholders.
Education and Experience:
· Bachelor's degree in a related field, Masters preferred.
· At least 5 years of relevant experience in corporate membership sales and/or partnership development.
