Bring your career aspirations to life with AIA!Plan and implement Promotion and Communication initiatives derived through marketing analysis to achieve core business objectives
Roles and Responsibilities:Promotion and Communication - Plan and implement promotion & communication campaigns
- Propose and design incentive campaigns to drive core business focuses
- Initiate rewards and royalty program, identify attractive and unique gifts or experience for driving the campaign
- Study campaign data to provide insights for business, reward and promotion planning
- Prepare comprehensive proposals on campaigns to management based on business trend and data
- Prepare and draft related promotion and communication materials
- Contribute ideas deriving promotion and communication initiatives
- Work as a team player, contribute the team with ideas on different projects
Others:- You are required to obtain relevant licence if your job involves in regulated activities
- Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements
Minimum Job Requirements:- University graduate of Marketing, Business or equivalent
- 5-6 years relevant experience in Marketing, Campaign or customer loyalty
- Experienced in insurance or finance industry
- Work experience on reward & loyalty, card marketing or relevant field preferred
- Strong business mindset with excellent analytical and communication skills
- Good understanding and working knowledge on MS Excel, tableau or Qlikview preferable
- Strong ownership and passionate to marketing and communication
- Independent and well-organized with data-driven mindset
- Good team player and proactive to participate in a team
