The Digital Marketing Supervisor supports Shiseido Taiwan's digital marketing excellence across brands, with a focus on media governance, data-driven insights, innovation, and capability building.

This role drives key corporate-level digital marketing initiatives, translating cross-brand media data, market trends, and learnings into actionable recommendations and scalable practices. The role works closely with Brand, E-Commerce, regional teams, media agencies, and platform partners to improve media effectiveness and accelerate digital capability across the organization.

Key Responsibilities

Media Governance
Support corporate-level media governance, QBRs, and measurement frameworks to strengthen media effectiveness across brands.
Develop and maintain media KPI benchmarks to support effective target setting and investment decisions.
Assess and challenge agency strategies and recommendations to ensure alignment with corporate and regional media guidelines and best practices.
Media Effectiveness & Performance Review
Conduct deep-dive media reviews for selected brands or business challenges to identify root causes and improvement opportunities.
Translate findings into strategic recommendations and follow through with brands and agencies on key improvement actions.
Identify common learnings and scale successful practices across brands to drive broader media effectiveness.
Data, Insights & Innovation
Consolidate cross-brand media, audience, and business insights to support corporate and brand decision making.
Support media dashboards, trackers, and measurement solutions to improve performance visibility.
Drive selected Test & Learn initiatives, including first-party data activation, new media solutions, and emerging digital opportunities.
Evaluate learnings and identify opportunities for broader adoption across brands.
Digital & Media Capability Building
Drive cross-brand knowledge sharing through best practices, guidelines, training, and workshops.
Partner with Meta, Google, LINE, agencies, and other strategic partners to bring relevant trends and capabilities into the organization.
Strengthen consistent media knowledge and ways of working across brands.
Agency & Cross-functional Collaboration
Support media agency governance, including performance assessment, strategic reviews, and key improvement initiatives.
Partner with Brand, E-Commerce, CRM, CMI, SAPAC, and other stakeholders to drive corporate digital marketing initiatives.
Coordinate cross-functional projects and ensure alignment across internal teams and external partners.
Key Relationships
Internal: SAPAC, DTO, Local Brand Teams, E-Commerce, CRM, CMI, PR
External: Media agencies, social media agencies, Meta, Google, LINE, and other digital platforms

Requirement

Bachelor's degree or equivalent in Marketing, Business, Communications, Media, or a related field.
5-7 years of relevant experience in digital marketing, media, performance marketing, or integrated marketing.
Experience in leading consumer, Beauty/Luxury, FMCG companies and/or media/digital agencies preferred.
Experience working across multiple brands, business units, or stakeholders is an advantage.