General Manager, Jewellery

Reporting to CEO

About the Role

We are seeking a commercially driven and hands-on General Manager to lead and scale our jewellery retail business.

This role has full accountability for overall business performance and will play a key role in shaping strategy, driving growth, strengthening operational excellence across our retail network.

This role will execute strategic plans and ensure operational excellence across retail stores and e-commerce.

This is a senior leadership role requiring strong commercial acumen, retail expertise, and the ability to inspire teams to deliver sustainable results in a competitive retail environment.

Key Responsibilities

Strategy & Business Growth

Develop and execute business strategies to achieve revenue, profitability, and expansion targets
Identify new growth opportunities, including new retail locations and partnerships
Drive brand positioning and strengthen market presence

Marketing & Brand Growth

Oversee marketing strategies and campaigns to drive traffic, brand relevance and conversion
Work closely with marketing teams to strengthen brand positioning, improve customer engagement and retention
Ensure alignment between marketing initiatives and retail execution to maximise impact

Retail & Operations Management

Provide leadership and oversight across all retail operations to ensure consistent execution, productivity and service excellence
Drive sales performance through effective store operations, people management and customer experience
Ensure operational controls, inventory discipline, and compliance with company policies and regulatory requirements

Team Leadership & Management

Build, lead, and manage cross-functional teams including retail, sales, operations, and marketing
Foster a strong performance culture with clear accountability, capability development and succession planning
Collaborate effectively with internal stakeholders including Finance, HR, Merchandising and Senior Leadership

Financial Management

Manage budgets, P&L, cost control, and financial planning
Ensure achievement of revenue and profitability targets
Monitor operational costs and improve efficiency

Requirements

Proven leadership experience in retail, preferably within jewellery, fashion or lifestyle sectors
Strong business acumen with experience managing full business operations and PnL
Solid experience overseeing multi-store retail operations, marketing and cross-functional teams
Strong leadership, strategic thinking, and decision-making skills
Ability to drive revenue growth and operational efficiency
Excellent communication and team management skills
Entrepreneurial mindset with strong ownership