performance marketing, performance optimisation, publisher monetisation, integrated campaigns, media strategy, audience strategy, agency strategy, data-driven marketing, digital media ecosystems, programmatic attribution, digital advertising

Financial Services, Negotiation, Data-driven Mindset, Partnerships, Fintech, Stakeholder Management, Investment Platforms, Commercial Acumen, Business Development, Communication

Google Tag Manager, Google Analytics, Google Data Studio, Google Ads, Conversion Rate Optimization, Youtube, Programmatic, Looker, Performance Marketing, Meta Ads

Analytical Skills, Crisis Management, Social media, Project management, Storytelling, communications strategy

Microsoft Power Bi, Microsoft Excel, Adobe Analytics, Reporting Tools, AI tools, Data Analysis, paid media strategy

Google Analytics, Google Data Studio, MarTech Tools, Looker, Performance Marketing, Meta Ads

Cards, customer engagement strategies, marketing campaigns, commercial performance, Payments, consumer apps, Web3 financial products, partnerships, Digital Banking, fintech

Integrated media environments, Multi-modal generative AI tools, communications planning, Digital transformation consulting, AI Fluency, Marketing Strategy