Tmall Business Unit - Tmall International - Beauty & Personal Care User Operation

3-5 years
8 days ago
Job Description

1. Design a plan for the growth of Tmall International Beauty & Personal Care users, build an international beauty consumer growth chain through the use of growth fields, user product operations and policy design, effectively drive user growth and retention, and increase user activity and purchase frequency 2. Based on the characteristics of the industry, be able to integrate and leverage Taobao resources and ecological resources to promote and help international merchants in various industries to improve their user operation capabilities and get results 3. Through merchant/brand cooperation negotiations, be able to give diagnostic conclusions and strategic suggestions based on the industry market and competitive product performance, and fully mobilize the subjective initiative of merchants to leverage brand resource investment 1. Bachelor degree or above, more than 3 years of Internet e-commerce experience or brand user operation experience, those with user operation experience in the fast-moving consumer goods industry are preferred 2. High data sensitivity, with logical analysis and insight, familiar with Excel and program writing and summary 3. Optimistic and positive, down-to-earth and responsible, with good learning ability and self-drive 4. Have good communication and negotiation skills, and be able to quickly promote the implementation of the plan around the goal




user operation
logical analysis
brand resource investment
purchase frequency
plan writing
user retention
user activity
merchant/brand cooperation negotiations
competitive product performance
data sensitivity
user growth
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