Tencent Advertising Industry Senior Marketing Manager

Roles & Responsibilities

1. Undertake Commercial development needs, responsible for the planning and promotion of B-end market projects for consumer goods companies
2. In-depth exploration of the business development stages of the industry, identifying core scenarios and issues, and proposing important marketing projects in the industry
3. Maintain close communication with sales, operations, and product teams, conduct in-depth analysis of the marketing demands of relevant parties, mine valuable marketing communication information, and plan effective customer acquisition methods
4. Gain insights into the market environment, understand competitor dynamics, and effective marketing Channels, explore market research and effective cooperation opportunities with media organizations in the industry and service business
5. Conduct data evaluation and analysis of various integrated marketing activities and communication effects, and continuously improve the customer experience and digital results of marketing activities < br/>6. As a market-specific PM, assist superiors in formulating department-level marketing activities, and connect relevant teams to promote the implementation of marketing plans
7. Actively review, summarize and refine methods, effectively locate problems and promote solutions < br/>8. Establish strong cooperative relationships with relevant departments.

Qualifications

1. Undergraduate/graduate degree in marketing, communication, news and advertising related majors
More than 2.5 years of working experience in the B-side Internet market, online activities, offline events, There are practical projects in public relations communication and integrated marketing
3. Background in FMCG industry and live streaming e-commerce industry
4. Possess goal-oriented and data-oriented thinking and working abilities
>5. Have experience in cross-departmental project management and integrated promotion project management
6. Be able to adapt to high-speed work rhythm and have the ability to work on multiple tasks in parallel.