Taotian Group - Two-dimensional content operation expert - Hangzhou

3-5 years
12 days ago
Job Description

1. Responsible for formulating content operation strategies for animation subdivision categories, with strong content sensitivity and consumer insight capabilities. 2. Formulating content production strategies and operation strategies based on the characteristics of target groups, and responsible for high-quality supply of vertical categories. Expansion, formulating recruitment plans for different types of supply and implementing them can promote the optimization and change of short video content selection and bring about the growth of high-quality supply. 3. Continuously explore new trends and new needs on the user side in vertical categories, have the ability to perceive content and plan theme activities, and be able to link product, distribution, marketing and other departments to plan popular hot activities to improve marketing power and user intelligence 4. Able to link the site's algorithm and front-end team across teams to jointly formulate content distribution strategies, and use content to find target groups to increase consumption scale and duration 5. Able to plan and organize online and offline activities, and regularly organize and summarize operational experience. Adjust the operation strategy and formulate an operation optimization plan, 1. Content platform animation/two-dimensional vertical categories (including but not limited to original animation, animation recommendations, two-dimensional clothing experts, three pits/baby circles/guquan two-dimensional derivatives categories/ Priority will be given to those with experience in content operation (chaowan, animation AIGC, etc.) and those with relevant MCN institutions and creator resources 2. Heavy users of Douyin, Xiaohongshu, and Bilibili, familiar with the platform's gameplay to create popular hits, and understanding of the main short videos Platform ecology, those with experience in operating self-media accounts or producing popular short videos will be given priority. Have a strong reserve of industry knowledge and have their own understanding of hot trends. 3. Have a certain understanding of content platforms and content e-commerce pay attention to industry development, be able to track competitors trends in a timely manner, and understand the industry's operational direction and content strategies 4. Be creative, have great imagination, and have strong copywriting, and fully understand the young crowd Needs and preferences, able to quickly capture new things, and have strong sensitivity to current hot topics 5. Bachelor degree or above, more than 5 years of work experience, and more than 3 years of work experience in content operations, event operations, etc. 6. Strong self-motivation, good at exploring opportunities, integrating internal and external cooperation resources to achieve work results



Content Operation
Industry Knowledge
Short Videos
Self-media Accounts
Content Distribution Strategies
Hot Trends
Content Sensitivity
MCN Institutions
Creator Resources
Bachelor Degree
Recruitment Plans
Operational Experience
Online and Offline Activities
Job Source: talent.taotian.com

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