Senior Channel Marketing Manager

Job Description

Purpose of this role:

To support LEGO business long-term growth, we need a channel marketing lead, who is responsible for both on strategic level as well as on tactical and operational level.

The key objective of the role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eCom business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.

Core Responsibilities:

• Lead B2B Channel Marketing team to drive portfolio strategy with strong product insight and channel/platform differentiation.

• Develop overall LEGO B2B Channel content strategy which in line with LEGO B2B business strategy as well as brand strategy, drive content adaptation including visual merchandising and short video for asset development.

• Develop strategy and annual plan for LEGO livestream in main platforms.

• Set full year performance media strategy and shopper strategy for B2B with strong expertise, Lead team and collaborate with platforms to drive onsite media strategy, investment, and efficiency with online shopper insights.

• Collaborate closely with platforms, Platform Activation team and Marketing team.

• Lead team development and capability building.

Do you have what it takes

• Bachelor's degree in a business-related field is preferred.

• A minimum of 8 years of marketing experience.

• Energetic, keen to learn newness and explore different idea and strong presentation and communication skills.

• Enriched experience working with Marketing / EC Marketing with proven records.

• Leadership experience to lead diversified team for capability development with strong coaching skill.

• An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, managing complexity and challenges.

• Proficient written and spoken English and Mandarin.

• People management experience is an advantage.

• Some domestic travel required.

• IT skills: Excellent user of MS Office tools, especially Excel, PPT.

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What's in it for you

Here are some of what to expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.

• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model Best of Both, role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.