Product Manager

About Cooler Master

Cooler Master is a global leader in PC components, gaming peripherals, and thermal solutions. We are committed to developing innovative and high-quality products that meet the needs of gamers, creators, PC enthusiasts, and professional users worldwide.

About the Role

We are looking for a Product Manager to take full ownership of Cooler Master's product development and business execution from concept to market launch.

This role acts as the key owner of the product line, responsible for product planning, NPI execution, cross-functional coordination, cost and pricing management, launch readiness, and post-launch performance tracking. The Product Manager will work closely with Industrial Design, Engineering, Procurement, QA, Supply Chain, Sales, Business Development, and Marketing teams to ensure each product is successfully developed, launched, andㄏcontinuously improved.

Key Responsibilities

• Own the end-to-end product life cycle, including product concept, definition, development, validation, mass production, launch, and post-launch improvement

• Define product positioning, target users, feature specifications, product roadmap, and long-term technical direction

• Lead NPI processes and coordinate with Industrial Design, Hardware/Software Engineering, Procurement, QA, Supply Chain, and Manufacturing teams to ensure development milestones are achieved

• Manage product schedule, cost structure, BOM, pricing strategy, and business feasibility throughout the development cycle

• Evaluate market trends, competitor products, customer needs, and regional sales feedback to identify new product opportunities and improvement directions

• Work with Sales, Business Development, distributors, and regional teams to collect market feedback and translate it into product requirements or optimization plans

• Support product launch preparation, including pricing alignment, launch timing, product information, sales tools, and go-to-market readiness

• Track product performance after launch, including market response, sales performance, customer feedback, and product issues

• Represent Cooler Master in customer meetings, exhibitions, partner visits, and industry events when required

Qualifications

• 5+ years of experience in product management, product development, project management, or NPI-related roles within the electronics, PC components, gaming hardware, computer hardware, or related industries

• Strong understanding of product lifecycle management, NPI process, roadmap planning, BOM structure, cost management, pricing strategy, and mass production flow

• Experience working with cross-functional teams such as ID, R&D, Procurement, QA, Supply Chain, Manufacturing, Sales, and Marketing

• Able to define product requirements clearly and drive execution from concept development to market launch

• Familiar with PLM systems, project tracking tools, and product development workflows

• Strong business sense with the ability to balance market needs, technical feasibility, cost, schedule, and product competitiveness

• Strategic, proactive, decisive, and able to drive results across different functions

• Intermediate English communication skills or above

• Willing to travel for customer visits, exhibitions, and business meetings