Product Associate Director

5-7 years
14 days ago
Job Description

Job Description

  1. Evaluate and prioritize product opportunities for FMCG Retail & New Retail for our clients.
  2. Work with internal and external stakeholders to assess market opportunities for potential product development, rationalize the existing product portfolio, and prepare business cases for new developments.
  3. Own client discovery within the region understand the industry dynamics today and in the future, the competitive landscape, the buyer personas, and key client business problems.
  4. Constantly engage with clients through external forums, ongoing business meets & formally organized industry councils to stay abreast of their latest needs.
  5. Determine product requirements based on discovery and prioritization, working closely with Regional & Global PL teams, Commercial stakeholders, specifically highlighting key client needs in the market.
  6. Practice consistent application of the Product Development Life Cycle - conducting thorough product discovery and partnering with internal stakeholders such as Operations & Data Science to ensure effective execution of design, build and go-to-market.
  7. Lead China GTM strategy in partnership with Marketing & Communication, Global & Regional Product Leadership and Commercial teams.
  8. Manage expectations with our clients and sales teams on product features and functionality.
  9. Support Sales teams as needed with client meetings, RFPs as well as internal Nielsen Briefings.
  10. Identify and engage with potential partners to achieve product roadmap objectives.


  1. Minimum of a Bachelor's degree in Business, Engineering, Data Science, or related field
  2. 5+ Years of Product Development, Product Marketing, Consulting or Commercial experience with proven ability to lead Product Development Life Cycle heavy emphasis on client discovery, market opportunity assessments, P&L development and product strategy
  3. Heavy emphasis on Client Discovery, Market Opportunity Assessments, P&L development and Product Strategy
  4. Domain expertise in Retail, CPG Manufacturer Sales & Marketing or Insight Functions

Additional Information


About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. For more information, visit

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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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Insight Functions
Client Discovery
P&L Development
Market Opportunity Assessments
CPG Manufacturer Sales & Marketing

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world&#8217&#x3B;s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what&#8217&#x3B;s possible. Our approach allows us to connect the dots that others can&#8217&#x3B;t see and build the bigger picture that others miss.

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