Responsibilities
1. Responsible for the marketing of the Douyin Life Service No. 1. Responsible for the promotion event marketing of the Douyin Life Service No. 1. Based on market trends, combined with business goals and product characteristics, plan attractive promotion event plans, including but not limited to event strategies, user gameplay, etc. 2. Coordinate cross-departmental resources, work closely with product, data science, strategy and other teams to ensure that all preparations for the event are implemented on time, such as event design, supply matching, system function testing, etc. 3. Formulate user operation strategies for the promotion event, promote activities through various channels, attract new users to participate and increase the activity and repurchase rate of old users, use different means inside and outside the site to accurately reach the target user group, and improve the exposure and participation of the event 4. Responsible for the online execution of the event, ensure smooth process, monitor activity data in real time, including key indicators such as traffic, conversion rate, and users, and promptly discover problems and make adjustments 5. After the event is over, analyze the data in depth, evaluate the activity effect, output review documents, and make optimization suggestions based on the analysis results, provide reference for the event planning and operation of subsequent node promotions, and continuously improve the activity operation level and business growth capabilities.
Qualifications
1. Bachelor degree or above, 5 years or more of activity operation experience, and successful node promotion activity operation experience with user-oriented indicators are preferred 2. Proficient in event planning, execution, promotion and other related skills, familiar with the operation rules of e-commerce/life service platform and the use of various marketing tools 3. Have strong data analysis capabilities, be able to use data analysis tools for data extraction, analysis and interpretation, and formulate decisions and optimization plans based on data results 4. Have good communication and coordination skills and team spirit, be able to communicate and cooperate effectively with different departments, and promote the smooth progress of projects 5. Have strong innovative thinking ability, be able to propose novel activity gameplay and strategies, be proactive in work, have strong learning ability and self-drive, and be able to quickly adapt to market changes and business development needs.
