Marketing Executive / Senior Marketing Executive

ViuTV is seeking a talented and dynamic individual to join our team as a Marketing Executive/ Senior Marketing Executive. This role offers a unique opportunity to work on diverse responsibilities, including marketing campaigns management, marketing administration, finance support, and social media management.

Your New Role:

• Assist in the planning and execution of marketing campaigns across various channels, including TV, digital, and events
• Collaborate with the marketing team to produce high-quality graphics, images, and videos for social media and marketing campaigns
• Manage marketing events, popups and stunts in collaboration with internal and external partner, on but not limited to creative, production, and logistic duties
• Conduct market research and analyze data to identify target audiences and consumer insights
• Coordinate with internal parties, external vendors, agencies, and partners to ensure smooth execution of marketing initiatives
• Manage and maintain social media platforms, including content creation, scheduling, community engagement, and analytics
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth
• Create compelling copywriting for social media posts, advertisements, and other marketing materials
• Monitor social media trends, competitor activities, and industry developments to identify opportunities for innovation and improvement
• Stay up-to-date with industry trends and best practices in marketing and digital advertising
• Provide administrative support to the marketing team, including managing calendars, scheduling meetings, preparing reports, maintaining databases, and financial procedures

What makes you succeed:

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in marketing campaigns, social media management, copywriting, and graphic design
• Strong organizational skills and attention to detail
• Proficient in social media platforms, analytics tools, and content scheduling tools
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) and other graphic design software is a plus
• Ability to work independently and collaboratively in a fast-paced environment
• Strong multitasking and time management abilities
• Knowledge of the television industry and entertainment landscape is advantageous
• Positive attitude, creativity, and a passion for marketing
• Excellent written and verbal communication skills