Responsibility
1. Responsible for the overall planning and implementation of Douyin's local business market integration marketing activities, sort out project goals and strategies based on business needs, complete internal and external publicity and distribution, and be responsible for the communication effect of large-scale events 2. Through node content marketing, cross-border cooperation, and channel cooperation market projects, enhance the business cooperation mind of local customers, amplify the cooperation value of key advertising products, and continuously strengthen the confidence of advertising cooperation among target customers 3. Formulate project creative planning and promotion plans, be able to skillfully use various communication methods such as hot spots, media cooperation, KOL placement, online activities, short videos, etc., integrate internal and external cooperation resources to expand the influence of project communication, and enhance the concrete understanding of local merchants, e-commerce experts, and C-end users of Douyin's local consumption business forms and value mission 4. Formulate reasonable cultivation strategies in response to customer business needs, and use offline summits, live classes, video classes and other forms to improve customers understanding and understanding of platform strategies and cooperation methods at different stages.
Qualifications
1. Bachelor degree or above, more than 3 years of Internet content planning/marketing experience, good communication and negotiation skills, and good at integrating and mining industry resources 2. Have strong strategic output ability and very good business copywriting skills, excellent logical analysis and induction and summary ability 3. Be sensitive to data, good at analysis and summary, and continuously promote project iterative optimization through data analysis and qualitative feedback 4. Have online and offline integrated project management experience, be able to coordinate and complete business goals from multiple parties, have cross-departmental resource integration ability, independent project management ability, and strong team cooperation awareness 5. Strong self-drive, have a high sense of team cooperation, and be good at cross-team cooperation to mobilize multi-party resources.
