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Hema-User Experience-Senior Strategy Expert

Fresh hippo


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5-7 Years
11 days ago
30 Viewed
0 Applied

Job Description

job description

Job Responsibilities: 1. Sort out and output the user research system In combination with industry characteristics, platform characteristics and Hema brand characteristics, organize and lead the construction and output of user research reports Build a user internal testing system in the product development stage with user participation, which can effectively output the direction of new product development, optimize existing products, and improve product professionalism 2. Sorting and output of market trend research and monitoring system - Pay close attention to trend information of retail industry segments and conduct forward-looking research and in-depth analysis, deduce market development including macroeconomic environment, competition pattern, etc., and output relevant reports to support key business decisions - Focus on core marketing channels, through qualitative observation, special quantitative analysis, indicator system construction and monitoring, etc., coordinate upstream and downstream to build hot trend reports on marketing channels, and discover insights from dynamic data - Connect with relevant business teams, conduct special analysis on key issues in the business and promote the improvement of category growth capabilities

Job Requirements

Job Requirements: 1. Bachelor degree or above, 5 years of strategic or market research work experience in the retail industry, strategic experience in fast-moving consumer goods or Internet companies is preferred, solid strategic research background and industry insight 2. High market sensitivity and user demand sensitivity. Able to flexibly build a research system based on business characteristics, and good at understanding the essence from the perspective of users and the market 3. Able to learn quickly, self-driven, and curious. Possess structured thinking ability, able to keenly identify and disassemble problems, good at combining data and user empathy to characterize and answer questions 4. Excellent cross-departmental communication and collaboration skills, strong project management capabilities, able to communicate across teams, and promote upstream and downstream collaboration
Last Updated: 02-07-2024 09:04:35 PM
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