Hema-Senior APP Operations Specialist-Headquarters

3-5 years
10 days ago
Job Description

job description

1. Responsible for the operation of Hema APP , responsible for the conversion rate indicators of the entire site 2. Develop a conversion rate monitoring indicator system, revitalize platform traffic and coordinate regional development of indicator improvement strategies, and implement planned operational actions 3. Based on changes in user structure and capture of product opportunities, formulate platform traffic Develop strategies and promote project implementation based on regional/store characteristics 4. Refine the traffic funnel and channel resources of the operation platform, and continue to improve the efficiency of product exposure and traffic through traffic strategy optimization and product strength building 5. Based on data analysis and insights, Develop operating plans for categories and groups of people to improve user product breadth, activity and retention

Job Requirements

1. Bachelor degree or above, 5 years or more in e-commerce or retail industry platform operations and category operations related work Experience, more than 3 years of team management experience, fresh food e-commerce background is preferred 2. Have strong operational capabilities, in-depth product/traffic operation thinking and the ability to output and dismantle strategies 3. Strong logical thinking ability, Data sensitive, with a relatively in-depth understanding of consumer and category opportunity insights. 4. Have an e-commerce platform background, have a certain understanding of the e-commerce platform, and be familiar with platform gameplay, traffic operations, product planning, regional collaborative operations, etc.




regional collaborative operations
category opportunity insights
Job Source: hire.freshippo.com

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