Hema - Beverage Operations Expert - Headquarters

5-7 years
12 days ago
Job Description

job description

1. Product strategy formulation: integrated customers Demand, category trends and business goals, formulate development strategies for categories and products, including: product structure, pricing strategy, demand layout, etc. 2. Marketing strategy formulation: Based on product strategies, plan the annual marketing rhythm and major event themes 3. Category performance Management: Responsible for the overall PEL management of the category, including: performance tracking, evaluation, assessment, replacement of products within the category, etc. 4. Team building and management: Responsible for the construction and management of the national team of the category, including: echelon building, talent training, performance appraisal etc.

Job Requirements

. Have five or more years of category-related work experience, bachelor degree or above. Have experience in end-to-end brand/category management and responsible for brand/category P&L, including: Product planning, product strategy, product innovation, product marketing, etc. Have rich experience in product innovation, especially experience in single product creation, including: product research and development, production, optimization, etc., and have an in-depth understanding of the supply chain system of the category. Have rich brand/ Category marketing experience, including: circle marketing, word-of-mouth marketing, content marketing, etc. Rich channel management experience, including: 020, e-commerce, offline supermarkets, etc.



supply chain system
word-of-mouth marketing
brand/category management
circle marketing
Job Source: hire.freshippo.com

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