Descrip tion Position at GroupM Nexus
Overview of jobYou will be the expert in the group who has depth experience and knowledge in Ecommerce business who can be the consultant to our key clients on building their Ecommerce business in the complex market across multiple Ecommerce platform include but not limited to JD,Taobao, Tmall.
Reporting of the role This role reports to the Ecommerce Director, Guangzhou
3 best things about the job 1. Industry: E-commerce promotion is the fastest growing form of digital advertising,
2. Team: Team members with rich experience in e-commerce planning, operation and promotion
3. Experience: The operation of well-known brands e-commerce promotion, as well as the promotion of various mainstream e-commerce platforms are valuable experience
Measures of success -In three months: - Master the e-commerce promotion forms and operations of various mainstream e-commerce platforms
- Participate in e-commerce promotion activities of well-known brands
In six months:- Responsible for the promotion planning, delivery and optimization of RTB advertising in mainstream e-commerce channels of well-known brands
- Familiar with the advertising delivery of various e-commerce platforms
In 12 months:- Become an expert in RTB advertising delivery in major e-commerce channels
- Overall responsible for the e-commerce promotion planning and delivery of a certain brand
Responsibilities of the role:- Responsible for the acquisition of free + paid traffic for stores on e-commerce platforms such as Tmall/JD/Suning/VIPSHOP/TikTok/Kuaishou formulate delivery strategies and data tracking and analysis according to e-commerce nodes and store rhythms
- Responsible for the optimization operation of promotion tools in various e-commerce platforms and data tracking and analysis reports, improve the click-through rate, page views and conversion rate of stores and advertisements, and assist in achieving goals and sales
- Lead the monthly, quarterly and annual analysis of stores (including industry analysis and competitive product analysis), and give suggestions based on the analysis results
- Quickly respond to brand questions and needs for strategy, and serve as a bridge for internal and external communication
- Assist in communicating the line draft and follow-up design of store delivery materials, collect industry data, and make optimization suggestions
- Coach team members to grow, give guidance at work, and be able to take the initiative to undertake certain team organization or add value to the team Lead newcomers to familiarize themselves with the team work model, and be responsible for on-the-job training of newcomers
- Do a good job in maintaining old customers and maintaining long-term cooperative relationships
What you will need:- Bachelor degree or above, more than 3 years of e-commerce promotion experience
- Familiar with the use of various mainstream platform promotion tools and off-site traffic acquisition and data analysis applications
- Good at data tracking and analysis, able to adjust the crowd, bids, creativity, etc. in time according to data changes
- Strong communication skills, comprehension skills, logical analysis skills, and team spirit
About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
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More about Nexus GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.
About China GroupM is the world's leading media investment company with a mission to create a new era of media where advertising works better for people . Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM's portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
GroupM Nexus
