Globally renowned game IP - Senior Content Marketing Manager

0-1 years
16 days ago 1 Applied
Job Description

Roles & Responsibilities

1. Responsible for game product content marketing creative strategies and program planning, including but not limited to hot topic/content planning, celebrity cooperation, etc.
2. Responsible for UGC ecological construction and co-creation material dissemination, able to fully mobilize users to participate. , and produce high-quality content
3. Responsible for marketing and promotion of major content platforms, product account operations, cooperation activity planning, material creativity and quality control.


1. Have rich experience in operating video platforms or accounts, be familiar with platform traffic rules and the characteristics of experts in various vertical categories, have experience in creating popular content/topics for many times, and have experience from 0 to 1. Account incubation experience is preferred
2. Experience in building content ecology for major video live broadcast platforms, including but not limited to author recruitment, content activity preparation, ecological mechanism establishment, etc.
3. Love the game industry, Have rich game experience (MMO experience is preferred)
4. Have strong copywriting planning and creative skills, flexible thinking, big imagination/strong Internet sense/strong innovation ability are preferred
5. Strong sense of responsibility, good project management, communication, execution skills and teamwork spirit
6. Can withstand strong work pressure, be proactive, responsible and result-oriented.




copywriting planning
innovation ability
ecological mechanism establishment
UGC ecological construction
Internet sense
content ecology
teamwork spirit
celebrity cooperation
cooperation activity planning
author recruitment
content activity preparation
video platforms
product account operations

Tencent Holdings Ltd., also known as Tencent (Chinese: &#33150&#x3B;&#35759&#x3B;), is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the largest company in the video game industry in the world based on its investments, with Tencent Games being its subsidiary focused on publishing of games.
Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology.Its twin-skyscraper headquarters, Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in the Nanshan District of Shenzhen.