Game Growth Marketing Manager (RPG )-早晚光年

3-6 years
11 days ago
Job Description



Responsibilities
1. Responsible for the growth of domestic heavy game products. Formulate advertising strategies based on product stage needs, user insights and market trends, and be responsible for the results 2. Possess excellent advertising creative capabilities and trend insights, and establish a diversified content growth system in conjunction with the overall marketing strategy, which can guide the direction of creativity and in the future Creative design collaboration to produce advertising creativity and monitoring effects 3. Strong marketing analysis ability and product logical thinking, able to adjust strategies based on growth data analysis and feed back products 4. Excellent communication skills, linking internal functional departments to cooperate, Improve delivery and overall user growth goals of the project, etc.

Qualifications
1. Bachelor degree or above, 3 years or above of working experience in the game industry, and working experience in domestic leading information flow channels, Familiar with channel delivery rules and operations, have their own unique and clear delivery promotion ideas and strategies 2. Independently coordinate delivery strategies for at least 3 stages in the entire life cycle of a single project, and independently coordinate a single project with an average monthly delivery budget of more than 10 million 3. Quick thinking, excellent creative ability, logical thinking, and product thinking are preferred 4. Experience in launching MMO, RPG, and card-based mobile games is preferred.

JOB TYPE

Function

About
Job Source: jobs.bytedance.com

ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.

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