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Responsibility
1. Responsible for the implementation of the innovative marketing IP activities of e-commerce, plan hot content from the perspective of users, screen out special good products from the perspective of product merchants, create event highlights and establish user awareness through marketing methods 2. Have a certain experience and understanding of e-commerce and business, and actively explore good merchants and good products that have insight into the Douyin ecosystem, and implement them in line with the e-commerce gameplay of users and merchants 3. Understand and love the Douyin content ecosystem, be very familiar with consumer trends, content hotspots, industry key strategies, brand plans/resources/investments and other information, and have experience in a variety of marketing methods 4. As a marketing middle platform, it links various industries, products and other collaborative departments to jointly complete phased projects, effectively promote project implementation, be responsible for project results, refine experience and methodology, and efficient review.
Qualifications
1. Experience in e-commerce marketing activities and complete content case experience is preferred 2. Have the understanding of merchant products, have certain industry resources, and be able to identify good products 3. Have the sensitivity of network sense and hot trends, be familiar with the content ecology and experts, and be able to achieve marketing goals using Douyin means 4. Have certain logical and data analysis capabilities, understand community platforms and commercial businesses, have flexible ideas, and be able to explore and find inspiration opportunities 5. Have good cross-team collaboration capabilities, be able to collaborate with multiple partners to complete operational actions 6. Have responsibility and self-motivation, be willing to challenge, be able to quickly adjust in the face of complex situations, and get key results.
