Entry Retail-Content Operation-Short Video Direction

Responsibilities

< /div> 1. Deepen the content marketing strategy, focus on video channels, and provide content efficiency solutions for the retail industry of life services to improve the overall content output efficiency and conversion efficiency of the retail market 2. Study the differences between different categories Strategize the content of merchants, carry out content development planning and diagnosis/accompanying support for leading merchants and cooperate with multiple ecosystems such as service providers, experts, paid advertising and market communication to improve merchants content production capabilities and precipitate viable products. Reusable retail short video content marketing methodologies and strategies that can be implemented on a large scale 3. Understand the trends of life service short videos and live broadcast content, and be able to have a keen insight into the market and discover ecological issues based on user & market feedback and data analysis And think about solutions and gain insight into the Douyin business model of retail merchants entering the market.

1. Bachelor degree or above, more than 5 years of experience in e-commerce & local life operations, and experience in life service operations/da Priority will be given to those with operational experience related to human operations/user operations 2. Have in-depth thinking about business models, have independent thinking, good market insight and execution capabilities, certain data analysis capabilities, and experience in the local life service industry will be preferred 3. Have the ability to collect comprehensive and systematic problems from user groups, have good insight, and be able to systematically promote problem solving 4. Excellent language communication skills, negotiation skills, adaptability, organization and coordination skills, and the ability to work with different teams Cooperate with roles and coordinate resources, and be able to take a step forward and take the initiative to undertake boundary work when necessary 5. Have strong project management and collaboration capabilities.