Douyin E-commerce-Marketing IP Senior Manager

1. Responsible for the planning and execution of the daily IP of e-commerce super brands, coordinating the full-process IP project management such as investment rules, business splits, and communication planning 2. Combining the characteristics of the Douyin platform with merchant insights, complete the integration of internal and external resources on the site, Innovate big-name marketing methods 3. Conduct phased reviews of specific modules, iterate rules and workflows, and promote the upgrade of super-brand IP 4. Enhance the overall profile of Douyin e-commerce and brands through social, PR, media placement and other marketing methods. network influence.

1. Bachelor degree or above, more than 5 years of marketing experience on e-commerce platforms or brands, and well-known cases in the industry are preferred 2. Have experience in large-scale project management, be good at cross-department communication and coordination, and be good at positioning and solving problems 3. Have strong data analysis capabilities and be able to effectively use data to drive business 4. Have a high degree of work enthusiasm and subjective initiative.