Douyin Advanced Data Analysis Division-Chinese Video Direction

Responsibilities

< /div>Douyin-The data analysis department is responsible for data analysis in the core business direction of Douyin. Here, data can be used to guide innovative business from 0 to 1, starting from the ground it can also be used to discover the direction of breakthroughs through analysis, and empower mature products to continue to grow. Our responsibility is to find the most appropriate indicators and dimensions from the petabyte-level data generated every day, find insights that can be optimized from the most real business phenomena, and implement our findings into growth. 1. Responsible for the data analysis of Douyin's video business (Xigua Video, Douyin Selection and other multi-product forms). The work content will involve multiple business modules such as content, growth, monetization, and author ecology 2. Analyze various items Factors affecting business improvement and growth, various business details, combined with business goals to gain insight into business status and problems, and provide an overall product/operation optimization plan that can be implemented 3. Cooperate with products/operations/recommendations, etc. to promote the implementation of optimization plans Execution brings actual improvement and growth to the business 4. Responsible for the design and analysis of various A/B experiments in the business, evaluation of product optimization effects, analysis and evaluation of operational strategies or market activities, analysis of changes in core indicators, evaluation of client version effects, etc. 5. Carry out special analysis around business goals, describe business status quo, gain insights into problems and opportunities, and provide specific solutions and promote the effective implementation of product strategies.

1. Mathematics, statistics, computer-related majors are preferred 2. Experience in data analysis in large Internet companies or video industry, first-line products Or those with operational business optimization experience are preferred 3. Clear logic, sensitive to data, able to explore the connection between business details and data, and promote optimization through data indicators 4. Have good teamwork and communication skills 5. Proficient SQL, skilled use of R/Python for data analysis and mining, mastery of Tableau and other BI tools is a plus 6. Applicants interested in the content industry, with in-depth thinking or analysis experience in content, growth, commercialization, etc. are preferred.