DNF PC Game Brand Manager (User communication direction)

a month ago
Job Description

Roles & Responsibilities

1 .Responsible for the formulation of DNF client game market promotion strategies, exploring user communication opportunities based on player demands, collaborating with the content and communication modules to formulate user communication strategies, planning relevant major events, content columns, etc. and promoting implementation, and monitoring game product reputation and key information Responsible for user awareness and player satisfaction
2. Based on the plan, responsible for following up and controlling the product's brand creativity, media placement, user position content operation, public relations communication, event marketing and other detailed project planning and execution work
3. In the form of project management, be responsible for multi-party communication, coordination and mobilization of various resources to promote the implementation of marketing work, and be responsible for marketing effects and related product core data
4. Pay attention to marketing cost management, according to marketing projects Implement results, continuously optimize work, and improve marketing efficiency and effectiveness.


More than 1.3 years of marketing planning experience, first-line Internet/game company brand, marketing positions, or practitioners of 4A advertising and public relations companies serving games are preferred
2. Passion for love Games, with strong sensitivity and empathy for player needs, preference will be given to those familiar with DNF
3. Good at creative marketing, creating eye-catching topics and events based on strategic goals and user insights, and good at marketing borrowing potential, driven by creativity
4. Good independent thinking ability, active exploration, courage to practice, smart, brave and powerful
5. Possess data thinking, able to effectively guide work through data analysis, and achieve product effectiveness Integration
6. Good at project management and integration work, able to effectively support team cooperation around common goals, with good communication and negotiation skills, and able to undertake high-intensity work.



Tencent Holdings Ltd., also known as Tencent (Chinese: &#33150&#x3B;&#35759&#x3B;), is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the largest company in the video game industry in the world based on its investments, with Tencent Games being its subsidiary focused on publishing of games.
Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology.Its twin-skyscraper headquarters, Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in the Nanshan District of Shenzhen.

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