Digital Strategy and Growth Marketing, Consultant/Specialist (Bancassurance Marketing - Manager / Assistant Manager)

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About the RoleProvide digital marketing support to Partnership Distribution on digital initiatives in a timely manner with quality delivery.
Assist team lead in new initiatives to support digital adoption in Partnership channels.
Roles and Responsibilities

• Assist to formulate and execute Digital Marketing strategies in maximizing opportunities in penetrating Partnership Distribution partner's customers base, including up-selling or cross-selling to drive sales via omni channels
• Drive content strategies in various communication channels, specializing in social media and engagement management
• Perform online sales funnel analysis - from driving awareness to consideration, application completion and conversion. Reduce drop-offs and improve conversion with re-target and remarketing activities
• Analyze customers behaviors, latest trends for targeting, and competitors strategies to sustain a continuous online sales growth
• Assist to formulate promotion and communication strategies to drive digital tools adoptions of partners / customers to strengthen sales and servicing model and achieve operation efficiency
• Conduct end-to-end analysis on partners and customer journey to uncover gaps and identify business insights to enable digital engagement with partners / customers and create cross/up-sell opportunities throughout all touchpoints
• Collaborate with offline distribution channels and different business units to drive leads generation, conversion and engagement
• Participate in digital projects to provide user requirements, define project scope with stakeholders and ensure smooth delivery of outcomes
• Work closely with internal stakeholders including Compliance, Branding, Group Office etc to ensure necessary clearance and approval are obtained
• Coordinate with external partners to ensure digital marketing campaigns follow partners branding guideline and compliance requirement before campaign launch
• Alignment of KPIs with bank partners to ensure tracking and review of funnel analysis is in place in order to continuously fine-tune programs to improve response and conversion

• University / College graduate plus minimum 7 years relevant experience
• Experience in online sales and partners management preferred
• Mature, creative and business minded with excellent execution skills
• Strong digital, project management and analytical skills
• Excellent written and verbal communication skills
• Obtain relevant license if your job involves in regulated activities
• University / College graduate plus minimum 5 years relevant experience
• Experience in online sales and partners management preferred
• Mature, creative and business minded with excellent execution skills
• Strong digital, project management and analytical skills
• Excellent written and verbal communication skills
• Obtain relevant license if your job involves in regulated activities
• Candidates with less experiences would be considered as Specialist