Search by job, company or skills

Customer Growth Strategy Product Manager - E-commerce Search Advertising (Beijing)

Byte Dance

    Highlights

    Job Description

    More Info

    Recruiter Info

5-7 Years
19 days ago
49 Viewed
0 Applied

Job Description

Responsibilities

1. Responsible for the customer growth product strategy of Douyin e-commerce search advertising by exploring the unique value of search advertising, personalizing and adapting to customer marketing demands and search advertising delivery capabilities, optimizing automatic new customer acquisition strategies, and improving customer reach and growth conversion link efficiency, achieve a win-win situation for platform revenue and customer growth, and be responsible for the number of advertisers with contribution value, the number of new and retained customers, and the new customer revenue 2. From the perspectives of merchant business management and search advertising marketing, carefully design and build a productized customer growth system for customer advertising introduction, growth, retention, and transition 3. Support the operational activities of the operations and sales teams, promote in-depth cooperation with various product lines, promotions, industries and other departments, plan and coordinate the implementation of growth strategies, including but not limited to linkage projects, regular operation projects, channel cooperation growth activities, etc.

Qualifications

1. More than 5 years of experience in Internet advertising strategy and products, with experience in search advertising, delivery functions, self-service new customer acquisition strategies, etc. preferred 2. Strong data analysis ability, judgment, able to find problems from data and produce growth strategies, SQL ability is preferred 3. Strong customer and ecological perspectives, judgment on key business issues, profit space, risks and priorities, e-commerce industry experience is preferred 4. Excellent logical thinking ability, business understanding ability and fast learning ability, with systematic planning ability for business and product design 5. Excellent communication, collaboration and project management skills, able to flexibly adjust strategies and remove obstacles in complex environments, and vigorously promote project implementation.

Follow

ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.

Save
Report
Last Updated: 20-07-2024 05:57:39 PM
Home Jobs in Beijing Customer Growth Strategy Product Manager - E-commerce Search Advertising (Beijing)
Beware of Scammers

We don’t charge money for job offers