Content Marketing Leader

3-5 years
10 days ago
Job Description

Responsibilities

1. Lead the team , responsible for the content planting work of Douyin and other platforms, controlling the entire link to ensure output 2. In line with the rhythm of product promotion, formulate the overall strategy of the content platform connect and co-create with suppliers to ensure that the output is in line with the overall concept It also conforms to the concept and content of the attributes of each platform, and ensures that the implementation is not distorted ensures that key product information is efficiently transmitted under the premise of conforming to the content tonality of the platform controls the key details of the full link of each platform, including but not limited to experts Screening, content output, delivery data analysis and sorting, review, optimization, etc. establish strong data correlation of delivery budget, content strategy, business results 3. Have a good understanding of the gameplay of product replacement KOL/KOC, and have Own operating methodology 4. Responsible for the operation of the brand's official self-media matrix and responsible for content quality and fan increase.

Qualifications

1. Have a deep understanding of the content mechanism and traffic mechanism of content platforms such as Douyin, and have a deep understanding of the content creation and creation of mainstream content platforms Have a good understanding of the user ecology 2. Have a deep understanding of the self-media operation methods of various social media, and have successful operation experience of relevant platform accounts 3. Have good content awareness, strong data thinking, and have a good understanding of the relationship between content and data results. Have a deep understanding and be able to establish strong correlations 4. Understanding 3C mobile phones, sports, fashion and other related vertical categories will be preferred experience in video script writing and video content production will be preferred 5. Good at communication and teamwork, strong learning ability and stress resistance Strong ability, strong sense of responsibility, strong empathy, practical and reliable, proactive.

JOB TYPE

Function

Skills

data thinking
video content production
self-media operation
video script writing
About
Job Source: jobs.bytedance.com

ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.

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