Central Region - Content Operation (Zhejiang)

1. Aiming at the increase in transaction scale in Zhejiang region, combined with the characteristics of urban and core business district markets and CKA merchants, output targeted traffic distribution and content marketing strategies, implement IP activities, coordinate with BD/marketing/transportation and other horizontal departments to promote implementation, and precipitate methodology to reuse more merchants 2. Assist merchants in producing content strategies for major content channels such as short videos, live broadcasts, and searches, create benchmark merchants, and develop reusable and scalable short/direct content marketing methodologies, and provide content efficiency improvement solutions for the region to improve the overall content output efficiency and conversion efficiency of the market 3. Gain insights into platform trends and hot spots, and carry out node topic marketing in conjunction with regional merchants to help increase traffic and business conversion 4. Be clear about the merchant ecology of life services, and have some understanding of the online business methods of small and medium-sized merchants and some chain customers.

1. Bachelor degree or above, more than 5 years of short video live content operation experience, those with local life, O2O, and friendly business experience are preferred 2. Have excellent public expression and presentation skills and cross-team communication and collaboration skills have a pragmatic and realistic work attitude, self-motivation and responsibility 3. Proficient in using Excel data analysis, mind mapping and other efficient office tools 4. Those with good PPT production ability and aesthetics, explosive short video production/editing, live streaming experience, and marketing plan operation experience will be given extra points.