Brand Marketing Communication

Responsibilities
1. Formulate annual Platform brand communication strategy and follow-up project implementation to enhance the platform's perception on the C-end, influence and reputation on the B-end 2. Have excellent copywriting and creative writing skills, combine the value of the platform, dig out merchants and star benchmarking cases, and complete the analysis Content planning, interviews, content writing, etc. of the layered case system, output quality, in-depth, and influential communication content, and be responsible for content quality 3. Connect with marketing planning, based on node activities, IP activities, and industries initiated by the platform Activities, integrate resources to carry out activities and communication planning that meet business needs, promote the implementation of the project from 0-1 and be responsible for the presentation effect. The types of activities include but not limited to brand joint names, urban festivals, etc. 4. Brands responsible for enhancing the influence of the B-end Major event planning and communication implementation (including but not limited to: planning brand communication plans based on brand positioning and business needs, collaborative or agency production of creative ideas, visual materials, and event mechanisms, and results-oriented merchant inventory and data completion for projects Tracking, result review, etc.), to help enhance brand awareness and reputation.

Qualifications
1. Bachelor degree or above, more than 3 years of working experience in market brand planning and public relations communication, familiar with To B market work, with experience Internet company/B-end brand marketing department, 4A company To B service experience is preferred, and the perspective of Party A and Party B is better 2. Have strong strategy output ability and very good business copywriting skills, excellent logical analysis ability, Ability to summarize and summarize 3. Sensitive to data, good at analysis and summarization, and continuously promote project iterative optimization through data analysis and qualitative feedback 4. Experience in large-scale project management, able to coordinate multiple parties to complete business goals, have the ability to integrate resources across departments, and be independent Excellent project management ability, and strong teamwork awareness 5. Strong self-drive, high teamwork awareness, good at mobilizing multiple resources through cross-team cooperation.